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You are here: Home / local business internet marketing / Your Marketing Online, Time For A De-clutter

Your Marketing Online, Time For A De-clutter

March 15, 2012 by Jan Kearney

If you follow along on Facebook, you’ll know I have doing a coaching course.  Nothing to do with marketing online, but it has been life changing!  It’s been quite revealing and very soul searching. It’s made me realise I have to take stock – from how I work to why and with whom.

declutter marketing online nowAnyway, I have been sifting and cleaning out my stuff, regaining focus. You would not believe just how much marketing online “stuff” I have on this laptop.

I collect it.  I have more ebooks, mp3s, videos, tools and gadgets than you can shake a stick at.  Most of them gathering virtual dust.

Sometimes it is shiny object syndrome (oh yes, I get it too occasionally!) Other times it is a genuine “let’s test it” moment, because I really don’t recommend that anyone else use things I haven’t used. Fancy tools, cool new systems and tactics, the latest gizmo…

Bin the fancy marketing online – keep it simple!

The one thing I have come to realise is really, I don’t need all this fancy marketing online stuff.

You don’t either.

One of the pitfalls of being online is how easy it is to get sucked into the latest thing. Before you know it, your time is spent pinning, tweeting, updating or fathoming out the latest gadget and not actually getting any proper work done.

You know, the kind that actually pays the bills.

Of course, I need to keep up with what is going on online because how else will I know how it works? How else can I talk with local business owners about their online strategy without understanding the ins and outs?

But YOU don’t need to do that.

All you need to do is check where your online audience are and plan the best way to reach them.

Ginny over at Marketing Twentyone reminds us that this week is National De-clutter Week. I’ve heard it all now! But, its a great opportunity to take a moment today to look at the marketing you are doing online and take stock.

If your time (and brain cells!) are being zapped for no return then you are either doing it wrong or aiming at the wrong audience.

Either way it’s not good.

For a local business, target local people. 

Clear out everything that is not working for you. Keep things simple.

I like simple local marketing online. You’ll find out how simple if you join me at my Get Found Online Workshop in Widnes at the end of the month.

If you aren’t in the Widnes or Runcorn area and can’t make it, all is not lost.  You know my policy on questions – I love them  Feel free to pop them in comments or mail me 🙂

Your Marketing Online, Time For A De-clutter by Jan Kearney
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Filed Under: local business internet marketing Tagged With: get found online, local business online, online marketing, online marketing strategy

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Comments

  1. Ginny Carter says

    March 15, 2012 at 2:33 pm

    Thanks for the link Jan and what a great take on de-cluttering! I think we’re all guilty of having too much ‘stuff’ on our pcs and laptops. Your coaching course sounds fascinating and hope all goes well with your workshop.

    • Jan Kearney says

      March 15, 2012 at 3:55 pm

      Hey Ginny 🙂 I have been de-cluttering like crazy the last couple of weeks, your blog post ties in really well! Thanks for popping in and commenting.

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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Jan Kearney
and My Local Business Online
Helps small business owners get to grips with the web and get found online.
2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

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