It’s easy to forget when you are working with small business owners that they tend not to live their lives online. The term “content is king” is pretty meaningless and me nattering on about content creation tends to go straight over people’s heads. Content creation is exactly what it says on the tin… Creating content […]
SEO Copywriting – Great Tools To Help You Write For The Web
Despite what many Social Media people tell us, search isn’t dead. Search is the biggest activity online after email and here in the UK, google.co.uk provides 85% of search volume. It pays to know about SEO copywriting and on-page optimisation if you are writing your own content. SEO copywriting is simply writing for the web, […]
Who Is Your Audience And The Importance Of Sharing Knowledge
Earlier in the week, I was asked why I encourage questions and don’t mind sharing my knowledge. It is a question that pops up quite frequently. The answer is simple. The more questions I am asked the more I understand my target audience. I want to know who is my audience and what do they […]