A message to local business owners… A rather harsh title, for which I make no apologies… I read my local paper this morning (don’t die in shock, I don’t read everything online!) On page 4 there’s a headline “Falling profits are on a road to nowhere”. Keeping it brief, a road was closed while the […]
Tracking Offline Marketing Campaigns Using Google Analytics
Why Track Your Traditional Advertising and Marketing Campaigns? Way back when I first started work as a Lab Junior at the tender age of 16, the Waste Manager brought in an oddball sample to be tested. It was odd because the lab I worked in tested samples from set stages throughout a process – waste […]
5 Simple Online Visibility Tips – Take it Offline
Easy Online Visibility – Do What You Already Do… When you think about online visibility it’s easy to get wrapped up and overloaded with what you should be doing on the internet to promote your business website. So wrapped up in fact, that using traditional techniques to build awareness of your business website is often […]
Why Local Business Online Marketing?
Local Business Online Marketing – The Times They Are A Changin’ It has never been more important to get your local business online. OK, that’s nothing new, people have been shouting it from the roof tops for a while. So why do I say it again now? Take five minutes to watch what is going […]