I’m really pleased to have Evelyn Cucchiara as a guest blogger today. I met Evelyn through the Biztopia challenge. She creates wonderful personalised QR code jewellery, which is really useful if you go networking for your business. People who know me will be looking at me sideways now saying, “But Jan, you don’t go networking […]
HTML Email Marketing – Do’s, Don’ts, and You Did What’s?
Yesterdays post about email marketing and newsletters generated some interesting responses. Oddly, not a huge discussion in comments, but several emails. I’ll address the questions in very broad terms here. First, how do I know plain emails work? The simple answer is… I don’t. I know what works for me. HTML email marketing didn’t work […]
Email Marketing and Newsletters – What You Send Is Not Always What People See
Do you use email marketing or newsletters to keep in touch with your prospects and clients? It’s a question I’ve asked several times this week, both over coffee and in email chats. Most of the time the answer is no… On the occasions it has been yes, it’s yes but… Email Marketing Works (Better Than […]
Learn Basic SEO in 10 Minutes (Video)
I love that Google have started to produce videos over in their Webmaster Academy. This particular one is basic SEO in 10 minutes. Don’t be fooled by the “for startups” line, these SEO tips apply to all business websites. Basic SEO in 10 Minutes Basic SEO Takeaways 301 redirect (permanent redirect) www or non-www to […]
Tracking Offline Marketing Campaigns Using Google Analytics
Why Track Your Traditional Advertising and Marketing Campaigns? Way back when I first started work as a Lab Junior at the tender age of 16, the Waste Manager brought in an oddball sample to be tested. It was odd because the lab I worked in tested samples from set stages throughout a process – waste […]