A Very Monty Python Guide to Email Spam Filters and Blacklists Email spam has to be one of the most irritating things online. For me, email spam is up there with bloody annoying pop-ups and website sliders. On the other hand… As someone who should use email marketing more (I know – practice what you […]
How to Use Pinterest For Non-Visual Businesses
I’m sure by now you’ve been sucked into Pinterest, drooling over images of fabulous food, admiring far out fashion or planning your next craft project. What if you have a non-visual business, can you still use Pinterest? The answer of course, is YES! How to use Pinterest for non-visual businesses Pinterest isn’t reserved for the […]
What the Heck is a QR Code and Why Would I Want One?
I’m really pleased to have Evelyn Cucchiara as a guest blogger today. I met Evelyn through the Biztopia challenge. She creates wonderful personalised QR code jewellery, which is really useful if you go networking for your business. People who know me will be looking at me sideways now saying, “But Jan, you don’t go networking […]
Tiffany Implicated In Jan Webcam Video Shocker
Yes, I have lost it… I was reading Tiffany’s blog on personalisation and why we fear it. Needless to say, it struck a cord not least because of my own hang ups about showing myself online and not hiding behind a character or logo. But also because small businesses I have worked with often do […]
What You Can Learn From Google’s Interflora Ranking Massacre
The tail end of last week, anyone who reads about search would have spotted the Interflora ranking massacre unfold. It tweaked my interest, not only because Interflora are a huge national brand, but because they also dominate in many local searches too. Chatting with various people over the weekend, it was clear that many small […]
HTML Email Marketing – Do’s, Don’ts, and You Did What’s?
Yesterdays post about email marketing and newsletters generated some interesting responses. Oddly, not a huge discussion in comments, but several emails. I’ll address the questions in very broad terms here. First, how do I know plain emails work? The simple answer is… I don’t. I know what works for me. HTML email marketing didn’t work […]
Email Marketing and Newsletters – What You Send Is Not Always What People See
Do you use email marketing or newsletters to keep in touch with your prospects and clients? It’s a question I’ve asked several times this week, both over coffee and in email chats. Most of the time the answer is no… On the occasions it has been yes, it’s yes but… Email Marketing Works (Better Than […]