Can you really use Pinterest for local business marketing? That is the question! Many small business owners I speak with look at me as if I have two heads when I mention Pinterest. While the social site is growing rapidly in popularity, it isn’t as popular as old favourite Facebook. Of course, there’ a but… […]
Sunday Catch Up – You Spend How Long Online?! Edition
We Brits spent 323 million hours watching online video in February. Hitwise also revealed this week that we spent 37 BILLION hours online in 2012 (not including mobile views). I have an unhealthy fascination with stats, I blame my science background… What are we doing with our time online and how can we as marketers […]
Are You Giving Up Sex For Your Social Media Fix? [Infographic]
Social media has become part of every day life for many of us. Even for me, who isn’t a keen social media person. I still log in dutifully every day on Facebook, Google+ and Twitter and check my feeds. It hit me yesterday just how ingrained social sites had become in my life when I […]
55% UK Businesses Fail In Social Media… Are You One Of Them?
The “Tackling The Social Challenge” Report from EPI Server highlights a very disturbing social media problem… Only 45% of marketers monitor their own social communities, forums and blogs. I find that quite shocking. The whole point of social media is to interact. It allows you to add your personality and style to your business online. […]
Why Using Social Media For Business Isn’t Working For You
So, you decide to start using social media for business. You set up an account or two – maybe even half a dozen… The promised magic didn’t happen. You were broadcasting to a vast emptiness. Perhaps you ran out of things to say. Either way, you come to the conclusion that social media is not […]