There’s so much happening right now and not enough time in the day, I thought I would take a leaf out of Bonnie’s book and do a quick round up of articles that caught my eye that may help you too.
This week, the focus is on content marketing and content production because it is a huge part of online marketing and one that many local businesses don’t practice enough! Yes, you can do this stuff on a budget too.
Pinterest Get Sensible and Add Analytics
Now if you have a verified website and the new look Pinterest, you can access analytics to discover who is pinning what from your website.
Is your website not verified yet? Here’s how to verify your site on Pinterest.
Lazy Content Creation For Coaches Who Don’t Like To Blog
I loved this very simple post from Mama Red. It’s exactly what I tell my clients and exactly what I should be doing more of too. It’s not just for coaches, anyone can use this method.
Three no-fail techniques for writing in your own unique, SASSY voice
A guest post from Tanja over on Linda’s Sassy Girl blog. Writing in your own voice works, simples.
Mad Marketing Podcast from The Sales Lion
My Sunday morning with coffee and toasted tea cakes listening to Marcus. He’s always so enthusiastic (and dare I say it, right – this stuff works people!) I love this episode because Marcus specifically mentions local content at around the 31 minute mark.
Secrets from a successful Facebook page!
From lovely Aussie, Bev Hayden interviewing Kerry from De-stress and Be Happy Facebook Page. This Lady has made Facebook work for her local business, and she has a wonderful Facebook Page too.
How to Design a Top 10 InfoGraphic
I work with micro-businesses on a budget and often they want to create their own content but not start writing constantly. This is a great tutorial from Bonnie to create your own basic infographic using PowerPoint
Video Updates Help Local Businesses SEOMoz Webinar
Ok, I’m cheating a bit with this, the actual webinar went out on March 5th and I got sidetracked mid watch. I caught up with it earlier this week and this is a technique YOUR local business can use too. Brilliant.
Over to you…
Do you have tips for creating content and getting it out there? Share them below!
Sunday Catch Up - The Making Content Work Edition by Jan Kearney
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Thanks for including me in your round up! And you’re right, it works for any of us! Have a wonderful Sunday.
You’re welcome Mama Red, your post really resonated with me and I hope it is as useful to others too 🙂
I’m so glad to hear that Jan. From LONG experience (much more than I would prefer…smile) trying to do it all can really take a toll. And when we look at how much we already know and have, it makes it much easier. At least that’s the way I’ve got the world wired. I was one of those who tried to do it all, right away. Not the smartest approach! And not how I did things as a corporate consultant.
Have a fantabulous day.
Exactly – every business I work with already has so much. Why reinvent the wheel? Thanks for popping back, hope you enjoyed your day 🙂
I’ve had a wonderful day (thanks!). It took me a while to figure out that what I did for large corporate documents (think HUGE documents like hundreds and thousands of pages) could also work for those of us who have 1 person or small businesses. Heck, it’s even MORE essential that we leverage what we have and put it together in multiple ways, eh?
It’s been many years since I had to deal with 1000’s – thankfully! Yes, small business really do need to leverage what they have, and it’s surprising how much they do have too 🙂
I know what you mean…those long documents can be a bear. I was used to an average size document being 200-300 pages. My largest ever document was about 6500 pages and I was part of a team who worked on a 10,000 page doc. Don’t miss those I must say!
When I do an inventory with clients they’re always amazed at what they have. And honestly, I had a hard time with that too since I changed business models a while back and didn’t realize how much I could have leveraged (arghhh, one of the reason I’m so passionate about helping others find their stuff now)
I wrote or was part of a team that that wrote many of those types of docs *shudders* Never again!
I seen a couple of these but missed MamaRed’s. I’ll need to check it out. Thanks!
When do you find it most difficult to prepare content for the blog, Jan?
You know me, Bonnie – I don’t schedule myself in and I should! Working on it! lol
OMG, thanks for including me in your line up! Now I feel extra special. Good words from YOU and Andy Bailey. I’m batting a 1,000 this weekend! 🙂
I don’t quite compare to Andy Bailey 🙂 Great post though and very useful!
You do to me, Jan and that’s all that matters. 🙂
I cannot wait to come back to this later and read more .. especially about Pinterest. Just wanted to say thank you for including my blog post interview on this. Have a great day 🙂
You’re welcome, Bev – I love Kerry’s page. It was great to see an interview with her and how she made it a success 🙂
Just verified by website for Pinterest. This was not an easy walk in the park for me. Took me awhile to figure that out. And I love those infographs so I’m going back to read the article you shared about those. Thanks for updating the week for me.
Glad you got Pinterest sorted in the end, Shawn. is there any way I can make the process easier? And Bonnie’s infographic tutorial is fab, do make sure you catch that one 🙂
Hi Jan
Thanks for these useful tips. In particular Mama Red’s has given me an idea!! Watch this space 🙂
Joy
oooh! I’m watching, Joy! 🙂