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You are here: Home / Small Business Marketing / Sunday Catch Up – The Making Content Work Edition

Sunday Catch Up – The Making Content Work Edition

March 17, 2013 by Jan Kearney

There’s so much happening right now and not enough time in the day, I thought I would take a leaf out of Bonnie’s book and do a quick round up of articles that caught my eye that may help you too.

This week, the focus is on content marketing and content production because it is a huge part of online marketing and one that many local businesses don’t practice enough!  Yes, you can do this stuff on a budget too.

Sunday reading catch up - making content work

Pinterest Get Sensible and Add Analytics

Now if you have a verified website and the new look Pinterest, you can access analytics to discover who is pinning what from your website. 

Is your website not verified yet?  Here’s how to verify your site on Pinterest.

Lazy Content Creation For Coaches Who Don’t Like To Blog

I loved this very simple post from Mama Red.  It’s exactly what I tell my clients and exactly what I should be doing more of too.  It’s not just for coaches, anyone can use this method.

Three no-fail techniques for writing in your own unique, SASSY voice

A guest post from Tanja over on Linda’s Sassy Girl blog.  Writing in your own voice works, simples.

Mad Marketing Podcast from The Sales Lion

My Sunday morning with coffee and toasted tea cakes listening to Marcus.  He’s always so enthusiastic (and dare I say it, right – this stuff works people!)  I love this episode because Marcus specifically mentions local content at around the 31 minute mark.

Secrets from a successful Facebook page!

From lovely Aussie, Bev Hayden interviewing Kerry from De-stress and Be Happy Facebook Page.  This Lady has made Facebook work for her local business, and she has a wonderful Facebook Page too.

How to Design a Top 10 InfoGraphic

I work with micro-businesses on a budget and often they want to create their own content but not start writing constantly.  This is a great tutorial from Bonnie to create your own basic infographic using PowerPoint

Video Updates Help Local Businesses SEOMoz Webinar

Ok, I’m cheating a bit with this, the actual webinar went out on March 5th and I got sidetracked mid watch.  I caught up with it earlier this week and this is a technique YOUR local business can use too.  Brilliant.

Over to you…

Do you have tips for creating content and getting it out there?  Share them below!

Sunday Catch Up - The Making Content Work Edition by Jan Kearney
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Filed Under: Small Business Marketing Tagged With: content marketing, facebook, Facebook local business pages, infographics, Pinterest, video

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Comments

  1. MamaRed says

    March 17, 2013 at 4:17 pm

    Thanks for including me in your round up! And you’re right, it works for any of us! Have a wonderful Sunday.

    • Jan Kearney says

      March 17, 2013 at 4:38 pm

      You’re welcome Mama Red, your post really resonated with me and I hope it is as useful to others too 🙂

  2. MamaRed says

    March 17, 2013 at 4:56 pm

    I’m so glad to hear that Jan. From LONG experience (much more than I would prefer…smile) trying to do it all can really take a toll. And when we look at how much we already know and have, it makes it much easier. At least that’s the way I’ve got the world wired. I was one of those who tried to do it all, right away. Not the smartest approach! And not how I did things as a corporate consultant.

    Have a fantabulous day.

    • Jan Kearney says

      March 17, 2013 at 11:32 pm

      Exactly – every business I work with already has so much. Why reinvent the wheel? Thanks for popping back, hope you enjoyed your day 🙂

      • MamaRed says

        March 17, 2013 at 11:44 pm

        I’ve had a wonderful day (thanks!). It took me a while to figure out that what I did for large corporate documents (think HUGE documents like hundreds and thousands of pages) could also work for those of us who have 1 person or small businesses. Heck, it’s even MORE essential that we leverage what we have and put it together in multiple ways, eh?

        • Jan Kearney says

          March 19, 2013 at 12:58 am

          It’s been many years since I had to deal with 1000’s – thankfully! Yes, small business really do need to leverage what they have, and it’s surprising how much they do have too 🙂

          • MamaRed says

            March 19, 2013 at 3:56 am

            I know what you mean…those long documents can be a bear. I was used to an average size document being 200-300 pages. My largest ever document was about 6500 pages and I was part of a team who worked on a 10,000 page doc. Don’t miss those I must say!

            When I do an inventory with clients they’re always amazed at what they have. And honestly, I had a hard time with that too since I changed business models a while back and didn’t realize how much I could have leveraged (arghhh, one of the reason I’m so passionate about helping others find their stuff now)

          • Jan Kearney says

            March 19, 2013 at 9:36 pm

            I wrote or was part of a team that that wrote many of those types of docs *shudders* Never again!

  3. Bonnie Gean says

    March 17, 2013 at 10:52 pm

    I seen a couple of these but missed MamaRed’s. I’ll need to check it out. Thanks!

    When do you find it most difficult to prepare content for the blog, Jan?

    • Jan Kearney says

      March 17, 2013 at 11:33 pm

      You know me, Bonnie – I don’t schedule myself in and I should! Working on it! lol

  4. Bonnie Gean says

    March 17, 2013 at 10:53 pm

    OMG, thanks for including me in your line up! Now I feel extra special. Good words from YOU and Andy Bailey. I’m batting a 1,000 this weekend! 🙂

    • Jan Kearney says

      March 17, 2013 at 11:34 pm

      I don’t quite compare to Andy Bailey 🙂 Great post though and very useful!

      • Bonnie Gean says

        March 20, 2013 at 11:39 pm

        You do to me, Jan and that’s all that matters. 🙂

  5. Bev says

    March 18, 2013 at 2:19 am

    I cannot wait to come back to this later and read more .. especially about Pinterest. Just wanted to say thank you for including my blog post interview on this. Have a great day 🙂

    • Jan Kearney says

      March 19, 2013 at 12:56 am

      You’re welcome, Bev – I love Kerry’s page. It was great to see an interview with her and how she made it a success 🙂

  6. Shawn says

    March 19, 2013 at 2:58 pm

    Just verified by website for Pinterest. This was not an easy walk in the park for me. Took me awhile to figure that out. And I love those infographs so I’m going back to read the article you shared about those. Thanks for updating the week for me.

    • Jan Kearney says

      March 19, 2013 at 9:35 pm

      Glad you got Pinterest sorted in the end, Shawn. is there any way I can make the process easier? And Bonnie’s infographic tutorial is fab, do make sure you catch that one 🙂

  7. Joy Healey says

    March 19, 2013 at 11:40 pm

    Hi Jan

    Thanks for these useful tips. In particular Mama Red’s has given me an idea!! Watch this space 🙂

    Joy

    • Jan Kearney says

      March 20, 2013 at 4:46 pm

      oooh! I’m watching, Joy! 🙂

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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