I loved this content marketing game infographic and thought I would share! Having just been handed 17 leaflets to look at, it seemed very apt too. What can the business owner do with the information on these leaflets to spread the word online about their business? after some minor editing there are at least 17 […]
Facebook Graph Search Announced – Is Your Local Business Facebook Page Ready?
The web over the weekend was all a-flutter over what the big announcement would be from Facebook. Yesterday, Facebook put anyone who cared out of their misery by announcing Graph Search. What is Facebook Graph Search? Anything Facebook does when it comes to search is a massive improvement. Graph Search is social search. It allows […]
41 Ways To Market Your Small Business Website On A Budget
How do you market your small business website on a shoestring budget? There are many methods you can try that are free or low cost. By free, I mean you pay with your time and don’t keep bashing the budget. Some of these ideas to market your website are set and forget. Others require implementing […]
What is Content Creation?
It’s easy to forget when you are working with small business owners that they tend not to live their lives online. The term “content is king” is pretty meaningless and me nattering on about content creation tends to go straight over people’s heads. Content creation is exactly what it says on the tin… Creating content […]
Combining Paid, Owned and Earned Media – A New Online Strategy?
Apparently, online marketing is changing (again). Over the last few weeks, I’ve chatted away here on the blog about everything from your website to social media, to search and very briefly paid ads. What I haven’t really said outright is a good online marketing strategy would include a good mix of tactics – in a […]
B2B Social Media: Educating Your Prospects Through Pinterest
Pinterest isn’t the first platform that springs to mind when thinking about B2B social media is it? What’s a load of pictures got to do with generating leads and selling to businesses? Earlier this week I was purusing the Ultimate Blog Challenge Facebook feed and a Pinterest post caught my eye. Not because it was […]
How Not To Promote Your Business On Facebook
In my previous post, I covered the three essential elements to promote your local business online. To recap they are: A website Google Places (Now Google +Local) Citations Many small business owners I speak to are resistant to investing in a website because they promote their business on Facebook. It’s “free” after all and don’t […]