The tail end of last week, anyone who reads about search would have spotted the Interflora ranking massacre unfold. It tweaked my interest, not only because Interflora are a huge national brand, but because they also dominate in many local searches too. Chatting with various people over the weekend, it was clear that many small […]
Facebook Machine Gun Marketing: Step Away From The Update…
I have to ask because I am genuinely interested and no one has yet given me a straight answer… As a small business owner, does posting your ads and special offers to a multitude of Facebook groups, pages and walls actually bring results. And if yes, what is the return on your time and effort, […]
Combining Paid, Owned and Earned Media – A New Online Strategy?
Apparently, online marketing is changing (again). Over the last few weeks, I’ve chatted away here on the blog about everything from your website to social media, to search and very briefly paid ads. What I haven’t really said outright is a good online marketing strategy would include a good mix of tactics – in a […]
Should you use Google Ads as part of your online marketing?
It’s no secret that Google Ads are taking over the search results, slowly but surely. It really hit home for me this morning. I dropped my coffee pot the other day and it smashed. Since my model of coffee machine is no longer in existence, I thought I would look at new coffee makers. Google […]
How Not To Run A Facebook Ad Campaign – A Lesson From The BBC
I’ve been watching with interest the Facebook Ad fake likes story reported over on the BBC online technology channel. I’d love to know how anyone with obviously no clue how things work can run not one but three stories (so far) on reported fake likes from Facebook ads. I’m not going to jump in and […]
3 Simple Rules for Business That Work Online and Offline
The last week or so has been hectic, to the point I missed blogging on Tuesday and fell asleep in the bath… To much information? Quite possibly. But the hecticness (is that even a word?) has inspired me to share my rules for business based on this last weeks experiences. I work with small businesses. […]