When you publish a blog post, article, video or anything else online, it’s pretty standard practice to share content you create on your social sites. As the search engines get more advanced, social mentions are becoming more important for ranking too. It’s not enough that your content is shared by just you. One of the […]
What Customer Needs Are You Addressing?
Yesterday, I had a lovely coffee and brainstorm with a local business owner. We sat chatted about the joys of getting found online, online advertising, social media, email and more. We touched briefly on pricing and markets – and dogs too… But, the crux of the matter was, while she was trying hard to be […]
10 Quick Online Marketing Tips You Can Do In Your Lunch Hour
Many local business owners I speak to assume that online marketing is a one-off task. You build a website, or claim your Google+ Local page and that’s it, your job is done. In reality, like everything online, a consistent effort is needed. While you may not have the time to devote hours every day to […]
Combining Paid, Owned and Earned Media – A New Online Strategy?
Apparently, online marketing is changing (again). Over the last few weeks, I’ve chatted away here on the blog about everything from your website to social media, to search and very briefly paid ads. What I haven’t really said outright is a good online marketing strategy would include a good mix of tactics – in a […]
Three Simple Questions You Need Answer On Your Website
It’s almost 6am and the sun is rising. I haven’t yet gone to bed. Not because I am not tired, but There’s a bloody huge spider stalking me, and I don’t do spiders I’ve had a horrible case of writers block all week and in the end threw up something, which is better than nothing […]
Marketing Your Business Online? Start At The Beginning…
One of the great things about marketing your business online is the amount of information that you can dig into as part of your research. The initial research is essential so that you get your foundations in place. A couple of real life example, names removed to protect the innocent! Perhaps you can relate? Understand […]
Online Marketing Ideas for Small Businesses
Marketing Ideas for Small Businesses That Won’t Break the Bank You know your small business needs to be online. The problem is promoting your business online can be confusing and overwhelming. Where do you start? Do you need to pay for internet advertising? Are there alternatives? The internet is a great tool for promoting your […]