We Brits spent 323 million hours watching online video in February. Hitwise also revealed this week that we spent 37 BILLION hours online in 2012 (not including mobile views). I have an unhealthy fascination with stats, I blame my science background… What are we doing with our time online and how can we as marketers […]
Evolution of Google Local Algorithm [Video]
As Google Local evolves and becomes ever more complicated (and frustrating for many), it’s easy to get stuck in the trap of old style Local SEO. I loved this Whiteboard Friday from SEOMoz with David Mihm. Google Local Ranking David Mihm is the creator of the Local Search Ranking Factors survey, which is possibly the […]
Google Places Gets A Long Awaited Make-Over (Hurrah!)
I’ve been dying to get to this since last night when I saw the Google blog announcement fly through my feed. Google Places is having a makeover. Its new improved dashboard is rolling out now in the US and will eventually go international. We’re told to sit tight. What’s new in Google Places for Business? […]
Rock Social Media In 30 Minutes Per Day
Do you find social media to be a huge time vampire, waiting to be invited in. Then pouncing, fangs bared and sucking all the hours from the day minute by minute? Ok, perhaps a slight exaggeration there… It is easy to get sucked into social media cleverly disguised as marketing and lose track of time. […]
5 Steps to Spring Clean Your Local Online Listings
Spring has officially arrived and when better to turn your thoughts to tidying up your local online listings. Dig out your mops and rubber gloves, let’s get started! 1 Google My Business Local Business Pages Top of the list is your Google My Business Local Business Page. This “online listing” puts your business on […]
New Google Plus Cover Photo and Profile Changes
In the midst of Facebook Timeline announcements, Google Plus was in stealth mode last week making changes to the Plus Profile and Pages cover photo and about pages. Perhaps I had my eyes shut most of last week, as I didn’t see much of a song and dance about it. There was a brief G+ […]
Socially Build Your List – How To Add Social Share Buttons To PDF Reports
There’s no doubt that your email list is your most valuable asset online – yes, even more than your blog or website. Last week I unleashed (haha! A slight over exageration there!) my new free report, “5 Simple Steps to Local Business Facebook Success“. I thought I would try something that doesn’t seem to be […]