This is paraphrased from a recent phone call, perhaps you will recognise the sentiment behind it. “I don’t get it, why do I need these accounts online? I just want a website!” Familiar? My reply when faced with the inevitable question about using the web for business, is always… “Why do you want a website?” […]
Resizing Images And Uploading To WordPress Using Simple Image Editors
Why is resizing images important? When you upload images to WordPress you do have the option to display the image in your post or page in different sizes. Resizing images before uploading is important because smaller images load faster. It helps with the load times of your website or blog, which in turn has an […]
Writing Web Content Tips – Who Is Your Master Online?
When you are writing web content, which camp do you fall into? Those who write for readers? Those who write for Googlebot? Most small business owners I speak with fall into the first camp. They write what they know without thinking too much about Googlebot. You know what, that’s great! If you are writing for […]
Your Local Website – Is It Time To Sack Your Web Designer?
I was asked recently if I could “do anything” with a local website for a business that served multiple locations. Well I can do all sorts! Tying down what “anything” actually meant was the interesting part. This local website had several pages, each page dedicated to a specific town or city in the area. That […]
Your Local Business Online and the Google Panda Update
What has Google Panda got to do with me? Google finally rolled out the Panda algorithm change globally to all English speaking Countries last week. As the week has gone by there have been varying reports and speculation about the websites that have been mauled and the websites came out the other end smelling of […]
Your Local Business Online Marketing Campaign – What is a Keyword Anyway?
What is a keyword anyway? When I speak to small business owners about marketing their business online and ask, “what keywords are you targeting?” I am often met with a glazed over and shutters down look… I’m sure that other online marketing consultants have the same response too. The word “keyword” does fall into the […]