It’s easy to forget when you are working with small business owners that they tend not to live their lives online. The term “content is king” is pretty meaningless and me nattering on about content creation tends to go straight over people’s heads. Content creation is exactly what it says on the tin… Creating content […]
10 Quick Online Marketing Tips You Can Do In Your Lunch Hour
Many local business owners I speak to assume that online marketing is a one-off task. You build a website, or claim your Google+ Local page and that’s it, your job is done. In reality, like everything online, a consistent effort is needed. While you may not have the time to devote hours every day to […]
Understanding Google Local Search Results (or Where Have My Local Rankings Gone?!)
One of the good things about Google local search was until earlier this year you could have a page 1 listing without a local business website using Google Places. As with everything Google, their algorithms change and search moves on. Google Places – your local business page, traditionally pulled the map into the search results […]
The Optimal Local Landing Page
Whose website is it anyway? When people find your local website, what do they want to know? It’s usually quite simple and often one of the following questions: Where are you? How can I contact you? Can I trust you? What are you offering? How can I get what you’re offering? Sounds obvious doesn’t it? […]
1 Million Websites Miss The SEO Basics (Or Why Your Business Can’t Be Found Online)
One million websites are missing the SEO basics… That staggering number comes from a blog post over at the Content Marketing Institute. 1 Million websites analysed, the majority of which are in the top 1% of the 141 million active websites on the Interwebs. What’s this got to do with your local business website? We’re […]
Three Simple Questions You Need Answer On Your Website
It’s almost 6am and the sun is rising. I haven’t yet gone to bed. Not because I am not tired, but There’s a bloody huge spider stalking me, and I don’t do spiders I’ve had a horrible case of writers block all week and in the end threw up something, which is better than nothing […]
Nomophobia – Why Your Local Business Can’t Ignore Mobile
(or almost 2/3 of the UK have gone mobile crazy) Nomo…what? Nomophobia is the fear of being without your mobile phone. It apparently affects 66% of the population. I’ll be honest, I don’t get it. People who know or work with me know I am closer to the mophobia side of the spectrum. My mobile […]