The tail end of last week, anyone who reads about search would have spotted the Interflora ranking massacre unfold. It tweaked my interest, not only because Interflora are a huge national brand, but because they also dominate in many local searches too. Chatting with various people over the weekend, it was clear that many small […]
Socially Build Your List – How To Add Social Share Buttons To PDF Reports
There’s no doubt that your email list is your most valuable asset online – yes, even more than your blog or website. Last week I unleashed (haha! A slight over exageration there!) my new free report, “5 Simple Steps to Local Business Facebook Success“. I thought I would try something that doesn’t seem to be […]
Content Marketing – How You Can Win The Game [Infographic]
I loved this content marketing game infographic and thought I would share! Having just been handed 17 leaflets to look at, it seemed very apt too. What can the business owner do with the information on these leaflets to spread the word online about their business? after some minor editing there are at least 17 […]
41 Ways To Market Your Small Business Website On A Budget
How do you market your small business website on a shoestring budget? There are many methods you can try that are free or low cost. By free, I mean you pay with your time and don’t keep bashing the budget. Some of these ideas to market your website are set and forget. Others require implementing […]
HTML Email Marketing – Do’s, Don’ts, and You Did What’s?
Yesterdays post about email marketing and newsletters generated some interesting responses. Oddly, not a huge discussion in comments, but several emails. I’ll address the questions in very broad terms here. First, how do I know plain emails work? The simple answer is… I don’t. I know what works for me. HTML email marketing didn’t work […]
Email Marketing and Newsletters – What You Send Is Not Always What People See
Do you use email marketing or newsletters to keep in touch with your prospects and clients? It’s a question I’ve asked several times this week, both over coffee and in email chats. Most of the time the answer is no… On the occasions it has been yes, it’s yes but… Email Marketing Works (Better Than […]
Top 5 Community Building Activities to Grow Your Audience
I’m really pleased to have the lovely and very knowledgeable Bonnie Gean write todays post. Everything you do online revolves around communicating with people who are interested in your products or services. Then you are top of mind and there with the product or service they need when they are ready to buy. How do […]