Yesterday, I had a lovely coffee and brainstorm with a local business owner. We sat chatted about the joys of getting found online, online advertising, social media, email and more. We touched briefly on pricing and markets – and dogs too… But, the crux of the matter was, while she was trying hard to be […]
12 Days of Websites…
I saw this little ditty penned by Peter Dean over at Debayne Web Design. Yes, I sang along in my head and I know anyone who works online can relate to several of these – and more! So for your enjoyment and reprinted with permission, I bring you the 12 days of Websites… 12 Days […]
Combining Paid, Owned and Earned Media – A New Online Strategy?
Apparently, online marketing is changing (again). Over the last few weeks, I’ve chatted away here on the blog about everything from your website to social media, to search and very briefly paid ads. What I haven’t really said outright is a good online marketing strategy would include a good mix of tactics – in a […]
How to Add Your Business Free Listing to Yell
Do Yell still offer a free listing? The short answer is, “Yes” Yell have changed focus over the years. With the growing popularity of the Internet, it has been a case of adapt or die. Yell now offer a whole range of marketing solutions, and adding your business free listing online is an introduction to […]
Facebook Ads – Avoiding the Telemarketer Lies and How To Start Your Own Campaign
Yesterdays blog, How Not To Promote Your Business On Facebook took the conversation in a bit of an unexpected direction over on MLBO Facebook Page. The spotlight turned to Facebook Ads and the spate of random telemarketing calls claiming to be calling on behalf of Facebook. I am sick of getting calls from people claiming […]
3 Simple Rules for Business That Work Online and Offline
The last week or so has been hectic, to the point I missed blogging on Tuesday and fell asleep in the bath… To much information? Quite possibly. But the hecticness (is that even a word?) has inspired me to share my rules for business based on this last weeks experiences. I work with small businesses. […]
Tracking Offline Marketing Campaigns Using Google Analytics
Why Track Your Traditional Advertising and Marketing Campaigns? Way back when I first started work as a Lab Junior at the tender age of 16, the Waste Manager brought in an oddball sample to be tested. It was odd because the lab I worked in tested samples from set stages throughout a process – waste […]