Why a Disavow Tool? The Penguin Update first landed on April 24th 2012 and targeted webspam. It was a major change in how Google calculates their search results, because for the first time instead of ignoring spam links, they now counted as “negative votes”. SEO works on two levels: On-page SEO, what each page of […]
Recent Google Algorithm Changes: Have You Been Bitten?
It’s no secret that Google tweak their algorithms on a daily basis. Some algorithm changes are minor tweaks most people would never notice, others are huge humdingers that set the search world on fire. There have been 2 recent algorithm changes that have done just that. Exact Match Domain These are domains rank for the […]
1 Million Websites Miss The SEO Basics (Or Why Your Business Can’t Be Found Online)
One million websites are missing the SEO basics… That staggering number comes from a blog post over at the Content Marketing Institute. 1 Million websites analysed, the majority of which are in the top 1% of the 141 million active websites on the Interwebs. What’s this got to do with your local business website? We’re […]
Learn Basic SEO in 10 Minutes (Video)
I love that Google have started to produce videos over in their Webmaster Academy. This particular one is basic SEO in 10 minutes. Don’t be fooled by the “for startups” line, these SEO tips apply to all business websites. Basic SEO in 10 Minutes Basic SEO Takeaways 301 redirect (permanent redirect) www or non-www to […]
Marketing Your Business Online? Start At The Beginning…
One of the great things about marketing your business online is the amount of information that you can dig into as part of your research. The initial research is essential so that you get your foundations in place. A couple of real life example, names removed to protect the innocent! Perhaps you can relate? Understand […]
Basic OnPage SEO Tips – The Image ALT Tag
Considering how long the image ALT tag has been around, it always surprises me how often it is neglected by web designers. If you want a Jan rant, ask me about web designers who then go on to offer SEO services but can’t get the basic onpage SEO elements in place… Needless to say, the […]
I Don’t Just Do SEO Do I?
A couple of weeks ago, I was invited over to St Helens Chamber of Commerce to take part in an interview about New Enterprise Allowance and self-employment. It went out on BBC Radio 4’s Today programme early this morning. I was cut down to one line *sobs*. It was an experience that pushed me way […]