We Brits are continuing our love affair with video. With 323 million hours watching online videos in February 2013, I’m surprised our eyes aren’t square! When I discuss creating videos and video marketing with local businesses, I often get the same replies… Video marketing is too expensive My business doesn’t lend itself well to video […]
HTML Email Marketing – Do’s, Don’ts, and You Did What’s?
Yesterdays post about email marketing and newsletters generated some interesting responses. Oddly, not a huge discussion in comments, but several emails. I’ll address the questions in very broad terms here. First, how do I know plain emails work? The simple answer is… I don’t. I know what works for me. HTML email marketing didn’t work […]
Facebook Local Business Pages – How To Take Advantage of Local Mobile Search Results
Do you have a Facebook Local Business Page? No? Perhaps now is the time to seriously consider having a presence on Facebook Facebook top 600,000 mobile users worldwide every month and it’s estimated that around 61% of the 1 billion users access via mobiles and tablets. While we’re talking stats, there’s around 33 million Facebook […]
How to Add Your Business Free Listing to Yell
Do Yell still offer a free listing? The short answer is, “Yes” Yell have changed focus over the years. With the growing popularity of the Internet, it has been a case of adapt or die. Yell now offer a whole range of marketing solutions, and adding your business free listing online is an introduction to […]
The Challenge of Writing Local Website Content
When it comes to local websites I see two scenarios pop up time and time again. The multi-location small business or small business targeting several towns in an area A local business with several products or services that have similar qualities When writing local website content, it is very easy to fall into a common […]
How Not To Promote Your Business On Facebook
In my previous post, I covered the three essential elements to promote your local business online. To recap they are: A website Google Places (Now Google +Local) Citations Many small business owners I speak to are resistant to investing in a website because they promote their business on Facebook. It’s “free” after all and don’t […]
Your Local Business Online Visibility vs My Neighbours Car Parking Skills
An odd match you may think. What has your online visibility got to do with parking cars? No, I haven’t partied too hard over the break! I was sat here, wondering what can I do for my first blog post of 2012. Staring at a blank page and waiting for inspiration to hit just wasn’t […]